Blog
Articles on web development, SEO and digital business.
Website redesign: when to do it, what it involves and how not to lose SEO in the process
Signs your website needs a redesign, how to plan it without losing rankings and which technical errors destroy organic traffic during a migration.
26 Jul 2026
Web maintenance: real prices in 2026 and what each plan includes
How much web maintenance costs in Spain, which services are essential and how not to overpay for something you do not need.
26 Jul 2026
Web maintenance companies: what they do, what they charge and how to choose
Real comparison of web maintenance services for SMEs: what a good service includes, what price is reasonable and what red flags to avoid.
26 Jul 2026
SEO freelance in 2026: what it can do for your website and how much it costs
What to expect from a freelance SEO service, what results are realistic and how to assess whether it is worth it for your business.
26 Jul 2026
WordPress maintenance: what a professional service includes and why you need it
What a WordPress maintenance service really covers: updates, backups, security, performance. And what happens if you do not have one.
25 Jul 2026
SEO freelancer vs agency: when to choose each
The real differences between hiring an independent SEO consultant or an agency, with clear criteria to decide based on your situation.
25 Jul 2026
SEO audit: what it is, what it includes and how to read it
What a technical SEO audit analyses, what errors typically appear in SME websites and how to prioritise fixes.
25 Jul 2026
The Anthropic CEO says AI will eliminate half of office jobs: what you should do now
Dario Amodei has said publicly what many think privately. AI is going to transform office work in the next 5 years. This is not a theoretical debate — it is already happening in Spanish companies.
24 Jul 2026
Google fined €890M: what changes for your business SEO in Spain
The European Commission has fined Google for favouring its own services in search results. What this means for Spanish SMEs that depend on organic ranking.
24 Jul 2026
Shopify Shop Campaigns is now in Spain: pay only when you sell
Shopify launches its pay-per-conversion advertising system in Spain. No fixed cost, no spend on clicks that do not convert. Here is what you need to know if you have an online store.
24 Jul 2026
Next.js 16.3: instant navigations and what it means for your website SEO
The latest version of Next.js solves one of its long-standing problems: server-driven websites that felt slow to navigate. Here is how it works and what your business gains.
24 Jul 2026
How much does a website cost in Madrid in 2026 (real prices)
Real web agency prices in Madrid in 2026: what each project type includes, why quotes vary so much and how not to overpay.
3 Jul 2026
Beyond WordPress: the best CMS to build your website in 2026
The content management ecosystem changed a lot in the last two years. Webflow, Framer, Payload, Astro — each has its place.
2 Jul 2026
PrestaShop with AI: manage your catalogue and orders with natural language
AI modules for PrestaShop are already a reality in 2026. Automatic descriptions, dynamic pricing, customer service without human intervention.
2 Jul 2026
PWA vs native app: which is right for your business (and what each option costs)
In 2026 the gap between a PWA and a native app has closed significantly. For most SMEs, paying €30,000 for an app no longer makes sense.
2 Jul 2026
WhatsApp Business API: how to turn conversations into sales
The free WhatsApp Business app has a low ceiling. The API has no ceiling. We explain when it makes sense to make the jump and how to set it up.
2 Jul 2026
AI agents for SMEs: automate repetitive tasks without knowing how to code
An AI agent is not a chatbot or using ChatGPT manually. It is software that acts on its own, chains steps and makes decisions.
2 Jul 2026
AEO: how to get ChatGPT, Gemini and Perplexity to recommend your business
Classic SEO is no longer enough. If you want AI to cite your business when someone asks about your services, you need a different strategy.
2 Jul 2026
iPadOS 27: the features Apple did not mention at the keynote
While the iPhone grabbed all the headlines at WWDC, the iPad received quiet updates that change how you work with it.
21 Jun 2026
The Jobs method for simplification: fewer features, more conversion
Steve Jobs removed features, he did not add them. This philosophy applied to your website has a direct and measurable impact on results.
21 Jun 2026
What is the USB port on your router for (and how to actually use it)
Most modern routers have a USB port that nobody uses. File server, network printer, home NAS: all of that is just one cable away.
21 Jun 2026
Gemini Live now remembers you: what it means for your digital business
Google has given its AI long-term memory and full connection to its services. This changes how businesses should think about their websites.
21 Jun 2026
How online stores use AI to sell more without increasing traffic
Increasing traffic is expensive. Improving what you do with the traffic you already have is much more profitable.
19 Jun 2026
Your website takes 4 seconds to load. Here is why (and how to fix it)
We audit Spanish SME websites every week. Speed problems always come from the same places.
18 Jun 2026
AI and jobs in 2026: what is really happening in Spanish companies
We have spent months talking to companies that have implemented AI. The reality is more nuanced than the headlines suggest.
17 Jun 2026
How to choose a web agency in Madrid: 8 questions you must ask before hiring
Not all agencies are equal. These are the questions that separate the good ones from those that will make you waste time and money.
16 Jun 2026
AI in your business: 5 real cases where artificial intelligence saves time and money
You do not need to be a big company to use AI. We show you 5 concrete integrations we are already building for Spanish SMEs.
14 Jun 2026
7 web design principles that convert visitors into customers
Pretty design does not sell. Strategic design does. These are the principles we apply in every project to maximise conversion.
12 Jun 2026
Core Web Vitals in 2026: what Google measures and why your website probably fails
LCP, INP, CLS explained without jargon. How to measure them and what to do to go green in PageSpeed Insights.
10 Jun 2026
You have Shopify but are not selling: these are the points where most stores fail
Beyond the template: the elements that make a difference in conversion, product SEO and cart recovery.
8 Jun 2026
5 SEO mistakes that are killing your Google rankings
The most common technical mistakes we see in Spanish SME websites, and how to fix them today.
6 Jun 2026
WordPress vs Next.js in 2026: what to choose for your business?
We compare the two most popular options for building business websites: performance, SEO, cost and when to use each.
4 Jun 2026